{"id":1161,"date":"2024-11-07T13:16:24","date_gmt":"2024-11-07T12:16:24","guid":{"rendered":"https:\/\/informatoo.com\/?p=1161"},"modified":"2024-11-07T13:28:30","modified_gmt":"2024-11-07T12:28:30","slug":"brevo-e-mail-kampagne","status":"publish","type":"post","link":"https:\/\/informatoo.com\/en\/2024\/11\/07\/brevo-e-mail-kampagne\/","title":{"rendered":"Brevo E\u2011Mail-Kampagne"},"content":{"rendered":"\n

Wie baue ich mit Brevo eine E\u2011Mail-Kampagne auf?<\/h2>\n\n\n\n

Mit Brevo (ehemals Sendinblue) kannst du einfach eine E\u2011Mail-Kampagne erstellen, um deine Kontakte gezielt anzusprechen. Hier sind die Schritte zur Erstellung einer Kampagne:<\/p>\n\n\n\n

1. Anmeldung und Konto\u00adein\u00adrichtung<\/h3>\n\n\n\n

Falls du noch kein Konto hast, regis\u00adtriere dich auf der Brevo-Website<\/a> und melde dich an.<\/p>\n\n\n\n

2. Zielgruppe erstellen oder impor\u00adtieren<\/h3>\n\n\n\n

Bevor du mit der Kampagne startest, stelle sicher, dass du eine Liste mit Empf\u00e4ngern (Kontakten) hast. Du kannst Kontakte manuell hinzu\u00adf\u00fcgen oder aus einer CSV-Datei impor\u00adtieren.<\/p>\n\n\n\n

    \n
  1. Gehe zu Kontakte<\/strong> und w\u00e4hle Neue Liste<\/strong>.<\/li>\n\n\n\n
  2. Benenne deine Liste und f\u00fcge die Kontakte hinzu.<\/li>\n\n\n\n
  3. Optional kannst du Tags oder Segmente verwenden, um deine Kontakte zu katego\u00adri\u00adsieren.<\/li>\n<\/ol>\n\n\n\n

    3. Kampagne erstellen<\/h3>\n\n\n\n
      \n
    1. Gehe zu Kampagnen<\/strong> und w\u00e4hle Neue E\u2011Mail-Kampagne erstellen<\/strong>.<\/li>\n\n\n\n
    2. Gib deiner Kampagne einen Namen, der dir intern bei der Organi\u00adsation hilft.<\/li>\n<\/ol>\n\n\n\n

      4. E\u2011Mail-Design ausw\u00e4hlen und bearbeiten<\/h3>\n\n\n\n

      Brevo bietet dir verschiedene M\u00f6glich\u00adkeiten f\u00fcr das E\u2011Mail-Design:<\/p>\n\n\n\n

        \n
      • Drag-and-Drop-Editor<\/strong>: W\u00e4hle ein Design und passe es nach deinen W\u00fcnschen an.<\/li>\n\n\n\n
      • HTML-Editor<\/strong>: Wenn du \u00fcber HTML-Kennt\u00adnisse verf\u00fcgst, kannst du hier deine E\u2011Mail gestalten.<\/li>\n\n\n\n
      • Vorlagen verwenden<\/strong>: Du kannst auch vorhandene Vorlagen von Brevo nutzen.<\/li>\n<\/ul>\n\n\n\n

        F\u00fcge Bilder, Texte und Call-to-Action-Buttons hinzu, die deine Nachricht klar und anspre\u00adchend vermitteln.<\/p>\n\n\n\n

        5. Betreff und Absender einstellen<\/h3>\n\n\n\n

        W\u00e4hle einen aussa\u00adge\u00adkr\u00e4f\u00adtigen Betreff, der die \u00d6ffnungsrate deiner E\u2011Mail steigern kann. Stelle sicher, dass dein Absen\u00addername und die Absender-E-Mail-Adresse deine Marke oder dein Unter\u00adnehmen repr\u00e4\u00adsen\u00adtieren.<\/p>\n\n\n\n

        6. Testen der Kampagne<\/h3>\n\n\n\n

        Nutze die Test-E-Mail-Funktion<\/strong>, um eine Vorschau deiner E\u2011Mail an dich selbst zu senden. So kannst du sicher\u00adstellen, dass alles korrekt aussieht und funktio\u00adniert.<\/p>\n\n\n\n

        7. Senden oder Planen<\/h3>\n\n\n\n

        Wenn alles gut aussieht, kannst du entweder:<\/p>\n\n\n\n

          \n
        • Sofort senden<\/strong>: Die E\u2011Mail wird sofort an deine Kontakte gesendet.<\/li>\n\n\n\n
        • Zeitplan festlegen<\/strong>: Du kannst ein Datum und eine Uhrzeit ausw\u00e4hlen, um die E\u2011Mail zu einem sp\u00e4teren Zeitpunkt zu versenden.<\/li>\n<\/ul>\n\n\n\n

          8. Ergeb\u00adnisse analy\u00adsieren<\/h3>\n\n\n\n

          Nach dem Versand kannst du den Erfolg deiner Kampagne unter Statis\u00adtiken<\/strong> verfolgen. Hier siehst du unter anderem:<\/p>\n\n\n\n

            \n
          • \u00d6ffnungs\u00adraten<\/li>\n\n\n\n
          • Klick\u00adraten<\/li>\n\n\n\n
          • Abmel\u00addungen<\/li>\n\n\n\n
          • Bounces<\/li>\n<\/ul>\n\n\n\n

            Durch die Analyse der Ergeb\u00adnisse kannst du deine zuk\u00fcnf\u00adtigen Kampagnen weiter optimieren.<\/p>\n\n\n\n

            Viel Erfolg bei der Erstellung deiner E\u2011Mail-Kampagne mit Brevo!<\/p>\n","protected":false},"excerpt":{"rendered":"

            Wie baue ich mit Brevo eine E\u2011Mail-Kampagne auf? Mit Brevo (ehemals Sendinblue) kannst du einfach eine E\u2011Mail-Kampagne erstellen, um deine Kontakte gezielt anzusprechen. Hier sind die Schritte zur Erstellung einer Kampagne: 1. Anmeldung und Konto\u00adein\u00adrichtung Falls du noch kein Konto hast, regis\u00adtriere dich auf der Brevo-Website und melde dich an. 2. Zielgruppe erstellen oder impor\u00adtieren [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":1163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[53],"tags":[51,52],"class_list":["post-1161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing","tag-brevo","tag-sendinblue"],"blocksy_meta":[],"yoast_head":"\nBrevo E-Mail-Kampagne<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informatoo.com\/en\/2024\/11\/07\/brevo-e-mail-kampagne\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brevo E-Mail-Kampagne\" \/>\n<meta property=\"og:description\" content=\"Wie baue ich mit Brevo eine E\u2011Mail-Kampagne auf? Mit Brevo (ehemals Sendinblue) kannst du einfach eine E\u2011Mail-Kampagne erstellen, um deine Kontakte gezielt anzusprechen. Hier sind die Schritte zur Erstellung einer Kampagne: 1. Anmeldung und Konto\u00adein\u00adrichtung Falls du noch kein Konto hast, regis\u00adtriere dich auf der Brevo-Website und melde dich an. 2. 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