{"id":5576,"date":"2026-08-18T09:30:53","date_gmt":"2026-08-18T07:30:53","guid":{"rendered":"https:\/\/informatoo.com\/?post_type=info&#038;p=5576"},"modified":"2026-08-18T09:42:46","modified_gmt":"2026-08-18T07:42:46","slug":"chatgpt-werbung","status":"publish","type":"info","link":"https:\/\/informatoo.com\/en\/info\/chatgpt-werbung\/","title":{"rendered":"ChatGPT Werbung"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">OpenAI f\u00fchrt Werbung in ChatGPT ein<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">OpenAI hat angek\u00fcndigt, <strong>Werbung in ChatGPT einzu\u00adf\u00fchren<\/strong> und gleich\u00adzeitig die Daten\u00adschutz\u00adricht\u00adlinie zu aktua\u00adli\u00adsieren. Darin wird erl\u00e4utert, wie Werbung innerhalb von ChatGPT funktio\u00adnieren soll und welche M\u00f6glich\u00adkeiten Nutzer haben, ihr Nutzungs\u00ader\u00adlebnis zu steuern.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Was sich \u00e4ndert<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Anzeigen k\u00f6nnen <strong>ab Ende August 2026<\/strong> in den Tarifen <strong>Free und Go<\/strong> erscheinen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Tarife <strong>Plus, Pro, Enter\u00adprise, Business und Education<\/strong> enthalten dagegen keine Anzeigen. Dar\u00fcber hinaus sollen weiterhin <a href=\"https:\/\/help.openai.com\/de-de\/articles\/20001047-ads-in-chatgpt#wird-es-eine-m%C3%B6glichkeit-geben-die-anzeigen-auszublenden\">werbe\u00adfreie Optionen<\/a> verf\u00fcgbar bleiben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Anzeigen sind zun\u00e4chst nicht perso\u00adna\u00adli\u00adsiert<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zu Beginn werden die Anzeigen nicht perso\u00adna\u00adli\u00adsiert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Auswahl erfolgt anhand des <strong>aktuellen Themas einer ChatGPT-Unter\u00adhaltung<\/strong> sowie begrenzter Kontext\u00adin\u00adfor\u00adma\u00adtionen. Dazu k\u00f6nnen beispiels\u00adweise der ungef\u00e4hre Standort und der verwendete Ger\u00e4tetyp geh\u00f6ren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fr\u00fchere Chats oder gespei\u00adcherte Erinne\u00adrungen werden laut OpenAI zun\u00e4chst <strong>nicht f\u00fcr die Auswahl dieser Anzeigen verwendet<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Perso\u00adna\u00adli\u00adsierte Werbung nur nach Zustimmung<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bevor OpenAI mit perso\u00adna\u00adli\u00adsierter Werbung beginnt, sollen Nutzer zun\u00e4chst ausw\u00e4hlen k\u00f6nnen, ob sie relevantere und perso\u00adna\u00adli\u00adsierte Anzeigen sehen m\u00f6chten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wer sich daf\u00fcr entscheidet, kann Anzeigen auf Grundlage von Infor\u00adma\u00adtionen erhalten, die innerhalb von ChatGPT verbleiben. Dazu k\u00f6nnen beispiels\u00adweise geh\u00f6ren:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anzeigen, mit denen ein Nutzer bereits inter\u00adagiert hat<\/li>\n\n\n\n<li>Kontext\u00adin\u00adfor\u00adma\u00adtionen aus Chats<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Die Perso\u00adna\u00adli\u00adsierung von Werbung kann anschlie\u00dfend in den <a href=\"https:\/\/help.openai.com\/de-de\/articles\/20001047-ads-in-chatgpt#kann-ich-meine-anzeigen-steuern\">Einstel\u00adlungen<\/a> verwaltet werden.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Messung der Werbe\u00adwirkung<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bei Anzeigen, die innerhalb von ChatGPT angezeigt werden, k\u00f6nnen Infor\u00adma\u00adtionen dar\u00fcber verwendet werden, welche Anzeigen Nutzer sehen oder mit welchen sie inter\u00adagieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Damit soll die Wirksamkeit der Werbung gemessen und verbessert werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Werbe\u00adtrei\u00adbende erhalten laut OpenAI dabei <strong>nur aggre\u00adgierte Infor\u00adma\u00adtionen<\/strong> \u00fcber die Leistung ihrer Anzeigen. Dazu geh\u00f6ren beispiels\u00adweise:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gesamtzahl der Anzei\u00adgen\u00adaufrufe<\/li>\n\n\n\n<li>Gesamtzahl der Klicks<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Was sich nicht \u00e4ndert<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nach Angaben von OpenAI haben Anzeigen <strong>keinen Einfluss auf die Antworten von ChatGPT<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Werbung soll stets eindeutig gekenn\u00adzeichnet und visuell von den eigent\u00adlichen Antworten von ChatGPT getrennt werden.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Chats bleiben gegen\u00fcber Werbe\u00adtrei\u00adbenden privat<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">OpenAI betont ausdr\u00fccklich, dass pers\u00f6n\u00adliche Daten und Gespr\u00e4che mit ChatGPT <strong>nicht an Werbe\u00adtrei\u00adbende weiter\u00adge\u00adgeben werden<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Werbe\u00adtrei\u00adbende erhalten demnach keinen Zugriff auf:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chats<\/li>\n\n\n\n<li>Chatverlauf<\/li>\n\n\n\n<li>gespei\u00adcherte Erinne\u00adrungen<\/li>\n\n\n\n<li>pers\u00f6n\u00adliche Daten der Nutzer<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Weitere Infor\u00adma\u00adtionen von OpenAI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Weitere Einzel\u00adheiten stellt OpenAI auf folgenden Seiten zur Verf\u00fcgung:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/openai.com\/index\/testing-ads-in-chatgpt\/\">Infor\u00adma\u00adtionen zu Anzeigen in ChatGPT<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/help.openai.com\/de-de\/articles\/20001047-ads-in-chatgpt#ads-free-im-chatgpt-free-abo\">Werbe\u00adfreie Nutzung von ChatGPT<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/openai.com\/consumer-privacy\/\">Daten\u00adschutz\u00adein\u00adstel\u00adlungen bei OpenAI<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/openai.com\/policies\/eu-privacy-policy-preview\/\">EU-Daten\u00adschutz\u00adricht\u00adlinie von OpenAI<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpenAI f\u00fchrt Werbung in ChatGPT ein OpenAI hat angek\u00fcndigt, Werbung in ChatGPT einzu\u00adf\u00fchren und gleich\u00adzeitig die Daten\u00adschutz\u00adricht\u00adlinie zu aktua\u00adli\u00adsieren. Darin wird erl\u00e4utert, wie Werbung innerhalb von ChatGPT funktio\u00adnieren soll und welche M\u00f6glich\u00adkeiten Nutzer haben, ihr Nutzungs\u00ader\u00adlebnis zu steuern. Was sich \u00e4ndert Anzeigen k\u00f6nnen ab Ende August 2026 in den Tarifen Free und Go erscheinen. Die [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":5207,"menu_order":0,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"region":[138],"tag_de":[236,281],"thema":[282],"ai_version":[263],"class_list":["post-5576","info","type-info","status-publish","format-standard","has-post-thumbnail","hentry","region-europa","tag_de-chatgpt","tag_de-werbung","thema-internet","ai_version-gpt5-5"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ChatGPT Werbung - informatoo.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informatoo.com\/en\/info\/chatgpt-werbung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ChatGPT Werbung - informatoo.com\" \/>\n<meta property=\"og:description\" content=\"OpenAI f\u00fchrt Werbung in ChatGPT ein OpenAI hat angek\u00fcndigt, Werbung in ChatGPT einzu\u00adf\u00fchren und gleich\u00adzeitig die Daten\u00adschutz\u00adricht\u00adlinie zu aktua\u00adli\u00adsieren. 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