{"id":3974,"date":"2025-06-17T07:12:52","date_gmt":"2025-06-17T05:12:52","guid":{"rendered":"https:\/\/informatoo.com\/?post_type=info&#038;p=3974"},"modified":"2025-06-17T10:31:46","modified_gmt":"2025-06-17T08:31:46","slug":"tante-emma-laden","status":"publish","type":"info","link":"https:\/\/informatoo.com\/en\/info\/tante-emma-laden\/","title":{"rendered":"\u201cTante-Emma-Laden\u201d?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Hat deine Firma das Image eines Tante-Emma-Ladens?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Was sind die typischen Eigen\u00adschaften daf\u00fcr?<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Positive Eigen\u00adschaften<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pers\u00f6n\u00adlicher Kontakt<\/li>\n\n\n\n<li>Stamm\u00adkund\u00adschaft<\/li>\n\n\n\n<li>Vertrau\u00adens\u00adbasis<\/li>\n\n\n\n<li>Nahver\u00adsorgung<\/li>\n\n\n\n<li>Nachbar\u00adschafts\u00adbindung<\/li>\n\n\n\n<li>Indivi\u00addu\u00adeller Service<\/li>\n\n\n\n<li>Flexi\u00adbi\u00adlit\u00e4t<\/li>\n\n\n\n<li>\u00dcbersicht\u00adliches Sortiment<\/li>\n\n\n\n<li>Kunden\u00adori\u00aden\u00adtierung<\/li>\n\n\n\n<li>Hands-on-Menta\u00adlit\u00e4t<\/li>\n\n\n\n<li>Famili\u00e4re Atmosph\u00e4re<\/li>\n\n\n\n<li>Regio\u00adna\u00adlit\u00e4t<\/li>\n\n\n\n<li>Zuver\u00adl\u00e4s\u00adsigkeit<\/li>\n\n\n\n<li>Authen\u00adti\u00adzit\u00e4t<\/li>\n\n\n\n<li>Erreich\u00adbarkeit<\/li>\n\n\n\n<li>Spontane Hilfe<\/li>\n\n\n\n<li>Kulanz<\/li>\n\n\n\n<li>Unkom\u00adpli\u00adzierte Abwicklung<\/li>\n\n\n\n<li>Lokale Pr\u00e4senz<\/li>\n\n\n\n<li>Mundpro\u00adpa\u00adganda<\/li>\n\n\n\n<li>Langfristige Bezie\u00adhungen<\/li>\n\n\n\n<li>Pers\u00f6n\u00adliche Beratung<\/li>\n\n\n\n<li>Bekanntheit im Viertel<\/li>\n\n\n\n<li>Engagement vor Ort<\/li>\n\n\n\n<li>Inhaber\u00adge\u00adf\u00fchrt<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Negative Eigen\u00adschaften<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Begrenzte Auswahl (-5.0)<\/li>\n\n\n\n<li>H\u00f6here Preise (-4.8)<\/li>\n\n\n\n<li>Veraltete Technik (-4.5)<\/li>\n\n\n\n<li>Keine Online-Bestellung (-4.4)<\/li>\n\n\n\n<li>Einge\u00adschr\u00e4nkte \u00d6ffnungs\u00adzeiten (-4.3)<\/li>\n\n\n\n<li>Wenig Parkpl\u00e4tze (-4.2)<\/li>\n\n\n\n<li>Schlechte Erreich\u00adbarkeit (-4.0)<\/li>\n\n\n\n<li>Kaum Sonder\u00adan\u00adgebote (-3.9)<\/li>\n\n\n\n<li>Unfle\u00adxible Zahlungs\u00adm\u00f6g\u00adlich\u00adkeiten (-3.8)<\/li>\n\n\n\n<li>Abh\u00e4n\u00adgigkeit von Einzel\u00adperson (-3.7)<\/li>\n\n\n\n<li>Mangelnde Moder\u00adni\u00adsierung (-3.5)<\/li>\n\n\n\n<li>Kein Liefer\u00addienst (-3.4)<\/li>\n\n\n\n<li>Kein anonymes Einkaufen (-3.2)<\/li>\n\n\n\n<li>Einge\u00adschr\u00e4nkter Kunden\u00adservice bei Krankheit\/Urlaub (-3.0)<\/li>\n\n\n\n<li>Lange Warte\u00adzeiten bei hohem Andrang (-2.9)<\/li>\n\n\n\n<li>Wenig Innovation (-2.8)<\/li>\n\n\n\n<li>Wenig Sorti\u00adments\u00adwechsel (-2.6)<\/li>\n\n\n\n<li>Subjektive Beratung (-2.5)<\/li>\n\n\n\n<li>Pers\u00f6n\u00adliche N\u00e4he als Druck empfunden (-2.4)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Wie wir Negatives mit unseren Gemein\u00adschafts\u00adpro\u00adjekten im Netzwerk vermeiden<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd0c <strong>Digita\u00adli\u00adsierung<\/strong><\/h3>\n\n\n\n<p><em>Ziel: Komfort, Erreich\u00adbarkeit, Effizienz erh\u00f6hen<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online-Bestell\u00adsystem (+5.0)<\/li>\n\n\n\n<li>Digitale Zahlme\u00adthoden (EC, PayPal, Apple Pay) (+4.8)<\/li>\n\n\n\n<li>Click &amp; Collect (+4.6)<\/li>\n\n\n\n<li>Digitale \u00d6ffnungs\u00adzei\u00adten\u00adan\u00adzeige (Google, Website, App) (+4.5)<\/li>\n\n\n\n<li>Liefer\u00addienst \u00fcber App oder Website (+4.5)<\/li>\n\n\n\n<li>Social Media f\u00fcr Kunden\u00adkom\u00admu\u00adni\u00adkation (+4.3)<\/li>\n\n\n\n<li>Digitale Treue\u00adkarte oder Bonus-App (+4.2)<\/li>\n\n\n\n<li>Produkt\u00adver\u00adf\u00fcg\u00adbar\u00adkeits\u00adan\u00adzeige online (+4.0)<\/li>\n\n\n\n<li>Newsletter mit aktuellen Angeboten (+3.8)<\/li>\n\n\n\n<li>Touch\u00adscreen-Kasse mit schnel\u00adlerem Bezahl\u00advorgang (+3.5)<\/li>\n\n\n\n<li>Kunden\u00adfeedback digital einholen (+3.3)<\/li>\n\n\n\n<li>Automa\u00adti\u00adsierte Vorbe\u00adstellung (z.&nbsp;B. via WhatsApp) (+3.0)<\/li>\n\n\n\n<li>Self-Checkout f\u00fcr Stamm\u00adkunden (+2.8)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udf10 <strong>Vernetzung &amp; Koope\u00adration<\/strong><\/h3>\n\n\n\n<p><em>Ziel: Angebot erweitern, Ausfall\u00adri\u00adsiken senken, Sicht\u00adbarkeit steigern<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Koope\u00adration mit lokalen Produ\u00adzenten (+4.8)<\/li>\n\n\n\n<li>Gemein\u00adschafts\u00adak\u00adtionen mit anderen L\u00e4den (+4.6)<\/li>\n\n\n\n<li>Teilnahme an lokalen Online-Markt\u00adpl\u00e4tzen (+4.5)<\/li>\n\n\n\n<li>Vertre\u00adtungs\u00adre\u00adgelung mit anderen Dienst\u00adleistern (+4.3)<\/li>\n\n\n\n<li>Gemeinsame Kunden\u00adkarte mit Nachbar\u00adnetzwerk (+4.2)<\/li>\n\n\n\n<li>Empfeh\u00adlungs\u00adnetzwerk f\u00fcr Dienst\u00adleis\u00adtungen (+4.0)<\/li>\n\n\n\n<li>Integration ins Stadt\u00admar\u00adketing (+3.9)<\/li>\n\n\n\n<li>Einkaufs\u00adge\u00admein\u00adschaft f\u00fcr g\u00fcnstigere Einkaufs\u00adpreise (+3.8)<\/li>\n\n\n\n<li>Pop-up-Fl\u00e4chen f\u00fcr Gastan\u00adbieter im Laden (+3.6)<\/li>\n\n\n\n<li>Lokale Event-Teilnahmen (Wochen\u00adm\u00e4rkte, Aktionen) (+3.5)<\/li>\n\n\n\n<li>Mitglieder- oder Abo-Modell f\u00fcr treue Kunden (+3.3)<\/li>\n\n\n\n<li>Schul\u00adter\u00adschluss mit Liefer\u00adservice-Platt\u00adformen (+3.0)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hat deine Firma das Image eines Tante-Emma-Ladens? Was sind die typischen Eigen\u00adschaften daf\u00fcr? Positive Eigen\u00adschaften Negative Eigen\u00adschaften Wie wir Negatives mit unseren Gemein\u00adschafts\u00adpro\u00adjekten im Netzwerk vermeiden \ud83d\udd0c Digita\u00adli\u00adsierung Ziel: Komfort, Erreich\u00adbarkeit, Effizienz erh\u00f6hen \ud83c\udf10 Vernetzung &amp; Koope\u00adration Ziel: Angebot erweitern, Ausfall\u00adri\u00adsiken senken, Sicht\u00adbarkeit steigern<\/p>\n","protected":false},"author":1,"featured_media":3327,"menu_order":0,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"region":[151],"tag_de":[],"thema":[88],"ai_version":[],"class_list":["post-3974","info","type-info","status-publish","format-standard","has-post-thumbnail","hentry","region-weltweit","thema-business"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Tante-Emma-Laden&quot;? - informatoo.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informatoo.com\/en\/info\/tante-emma-laden\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Tante-Emma-Laden&quot;? - informatoo.com\" \/>\n<meta property=\"og:description\" content=\"Hat deine Firma das Image eines Tante-Emma-Ladens? 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