{"id":3713,"date":"2025-04-29T12:40:05","date_gmt":"2025-04-29T10:40:05","guid":{"rendered":"https:\/\/informatoo.com\/?post_type=info&p=3713"},"modified":"2025-04-29T12:42:02","modified_gmt":"2025-04-29T10:42:02","slug":"lead-connector-dsgvo-konform","status":"publish","type":"info","link":"https:\/\/informatoo.com\/en\/info\/lead-connector-dsgvo-konform\/","title":{"rendered":"Lead Connector DSGVO-konform?"},"content":{"rendered":"\n

DSGVO-Konfor\u00admit\u00e4t von LeadCon\u00adnector \/ GoHigh\u00adLevel<\/strong><\/h2>\n\n\n\n

LeadCon\u00adnector<\/strong> bzw. GoHigh\u00adLevel<\/strong> ist ein US-ameri\u00adka\u00adni\u00adscher Anbieter. Damit gelten bei Nutzung durch EU-B\u00fcrger oder Unter\u00adnehmen automa\u00adtisch besondere Anfor\u00adde\u00adrungen nach der DSGVO:<\/p>\n\n\n\n

\ud83d\udd12 Wichtige Daten\u00adschutz-Aspekte:<\/h3>\n\n\n\n
Punkt<\/th>Bewertung<\/th><\/tr><\/thead>
Daten\u00adver\u00adar\u00adbeitung in den USA<\/strong><\/td>\u274c Proble\u00adma\u00adtisch \u2013 Standard\u00adver\u00adtrags\u00adklauseln (SCCs) n\u00f6tig<\/td><\/tr>
Auftrags\u00adver\u00adar\u00adbei\u00adtungs\u00advertrag (AVV \/ DPA)<\/strong><\/td>\u2705 Wird von GoHigh\u00adLevel angeboten<\/td><\/tr>
Server\u00adstandort w\u00e4hlbar?<\/strong><\/td>\u274c Nein, Server in den USA (Stand: 2024)<\/td><\/tr>
Privacy Shield<\/strong><\/td>\u274c Seit 2020 ung\u00fcltig \u2013 keine alleinige Rechts\u00adgrundlage mehr<\/td><\/tr>
Alter\u00adnative EU-Server \u00fcber Dritt\u00adan\u00adbieter<\/strong><\/td>\ud83d\udd04 M\u00f6glich \u00fcber z.\u202fB. Mailgun EU-Region<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Fazit:<\/h3>\n\n\n\n
\n

Die direkte Nutzung von LeadCon\u00adnector f\u00fcr E\u2011Mail-Marketing ist aus DSGVO-Sicht proble\u00adma\u00adtisch<\/strong>, da perso\u00adnen\u00adbe\u00adzogene Daten auf US-Servern verar\u00adbeitet werden. Es m\u00fcsste<\/strong>:<\/p>\n<\/blockquote>\n\n\n\n

    \n
  • ein AVV abgeschlossen werden (DPA von GoHigh\u00adLevel),<\/li>\n\n\n\n
  • die Einwil\u00adligung<\/strong> der Empf\u00e4nger vorliegen (z.\u202fB. Double-Opt-in),<\/li>\n\n\n\n
  • Standard\u00adver\u00adtrags\u00adklauseln<\/strong> als recht\u00adliche Absicherung genutzt werden,<\/li>\n\n\n\n
  • und Risiko\u00adbe\u00adwer\u00adtungen<\/strong> (DSFA) dokumen\u00adtiert werden.<\/li>\n<\/ul>\n\n\n\n
    \n\n\n\n

    \ud83d\udd27 Technische Integration \u2013 DSGVO-konform betreiben<\/strong><\/h2>\n\n\n\n

    Du kannst LeadCon\u00adnector etwas daten\u00adschutz\u00adfreund\u00adlicher gestalten, wenn du:<\/p>\n\n\n\n

    a) Deinen eigenen E\u2011Mail-Dienst (SMTP) nutzt<\/strong><\/h3>\n\n\n\n
      \n
    • Nutze z.\u202fB. Mailgun<\/strong> mit EU-Servern (eu.mailgun.org<\/code>)<\/li>\n\n\n\n
    • Oder Sendinblue (Brevo)<\/strong> \u2013 komplett in der EU
      So verl\u00e4sst deine E\u2011Mail-Infra\u00adstruktur nicht den EU-Raum.<\/li>\n<\/ul>\n\n\n\n

      b) Website-Daten lokal verar\u00adbeitest<\/strong><\/h3>\n\n\n\n
        \n
      • Formulare und Tracking (z.\u202fB. mit Google Tag Manager oder Facebook Pixel) nicht direkt \u00fcber GoHigh\u00adLevel laden<\/strong>, sondern lokal einbetten oder mit Cookie-Consent absichern.<\/li>\n<\/ul>\n\n\n\n
        \n\n\n\n

        \ud83d\udcdd Empfohlene Ma\u00dfnahmen f\u00fcr DSGVO-konforme Nutzung<\/strong><\/h2>\n\n\n\n
          \n
        1. DPA (Daten\u00adver\u00adar\u00adbei\u00adtungs\u00advertrag) mit GoHigh\u00adLevel unter\u00adzeichnen<\/strong><\/li>\n\n\n\n
        2. Einwil\u00adli\u00adgungen einholen<\/strong> (Double-Opt-in!)<\/li>\n\n\n\n
        3. Eigene SMTP-L\u00f6sung aus der EU einbinden<\/strong><\/li>\n\n\n\n
        4. Daten\u00adschutz\u00ader\u00adkl\u00e4rung auf Website anpassen<\/strong><\/li>\n\n\n\n
        5. Risiko\u00adbe\u00adwertung (DSFA)<\/strong> dokumen\u00adtieren<\/li>\n\n\n\n
        6. Cookie-Banner mit Zustim\u00admungs\u00adpflich\u00adtigen Trackern<\/strong> (z.\u202fB. Facebook oder Google)<\/li>\n<\/ol>\n\n\n\n

          <\/p>\n","protected":false},"excerpt":{"rendered":"

          DSGVO-Konfor\u00ad\u00admit\u00e4t von LeadCon\u00adnector \/ GoHigh\u00adLevel LeadCon\u00adnector bzw. GoHigh\u00adLevel ist ein US-ameri\u00ad\u00adka\u00ad\u00adni\u00ad\u00adscher Anbieter. Damit gelten bei Nutzung durch EU-B\u00fcrger oder Unter\u00adnehmen automa\u00adtisch besondere Anfor\u00adde\u00adrungen nach der DSGVO: \ud83d\udd12 Wichtige Daten\u00ad\u00ad\u00adschutz-Aspekte: Punkt Bewertung Daten\u00adver\u00adar\u00adbeitung in den USA \u274c Proble\u00adma\u00adtisch \u2013 Standard\u00adver\u00adtrags\u00adklauseln (SCCs) n\u00f6tig Auftrags\u00adver\u00adar\u00adbei\u00adtungs\u00advertrag (AVV \/ DPA) \u2705 Wird von GoHigh\u00adLevel angeboten Server\u00adstandort w\u00e4hlbar? \u274c Nein, Server [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":429,"menu_order":0,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"region":[138],"tag_de":[217,216],"thema":[88,168],"ai_version":[],"class_list":["post-3713","info","type-info","status-publish","format-standard","has-post-thumbnail","hentry","region-europa","tag_de-dsgvo","tag_de-e-mail","thema-business","thema-online-marketing"],"blocksy_meta":[],"yoast_head":"\nLead Connector DSGVO-konform? - informatoo.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informatoo.com\/en\/info\/lead-connector-dsgvo-konform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Connector DSGVO-konform? - informatoo.com\" \/>\n<meta property=\"og:description\" content=\"DSGVO-Konfor\u00admit\u00e4t von LeadCon\u00adnector \/ GoHigh\u00adLevel LeadCon\u00adnector bzw. GoHigh\u00adLevel ist ein US-ameri\u00adka\u00adni\u00adscher Anbieter. Damit gelten bei Nutzung durch EU-B\u00fcrger oder Unter\u00adnehmen automa\u00adtisch besondere Anfor\u00adde\u00adrungen nach der DSGVO: \ud83d\udd12 Wichtige Daten\u00adschutz-Aspekte: Punkt Bewertung Daten\u00adver\u00adar\u00adbeitung in den USA \u274c Proble\u00adma\u00adtisch \u2013 Standard\u00adver\u00adtrags\u00adklauseln (SCCs) n\u00f6tig Auftrags\u00adver\u00adar\u00adbei\u00adtungs\u00advertrag (AVV \/ DPA) \u2705 Wird von GoHigh\u00adLevel angeboten Server\u00adstandort w\u00e4hlbar? \u274c Nein, Server […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/informatoo.com\/en\/info\/lead-connector-dsgvo-konform\/\" \/>\n<meta property=\"og:site_name\" content=\"informatoo.com\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-29T10:42:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/informatoo.com\/wp-content\/uploads\/2021\/06\/sigmund-_dJCBtdUu74-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/informatoo.com\\\/info\\\/lead-connector-dsgvo-konform\\\/\",\"url\":\"https:\\\/\\\/informatoo.com\\\/info\\\/lead-connector-dsgvo-konform\\\/\",\"name\":\"Lead Connector DSGVO-konform? 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