{"id":2847,"date":"2025-03-18T08:27:10","date_gmt":"2025-03-18T07:27:10","guid":{"rendered":"https:\/\/informatoo.com\/?post_type=info&#038;p=2847"},"modified":"2025-04-04T08:56:50","modified_gmt":"2025-04-04T06:56:50","slug":"kundengewinnung-youtube","status":"publish","type":"info","link":"https:\/\/informatoo.com\/en\/info\/kundengewinnung-youtube\/","title":{"rendered":"Kunden\u00adge\u00adwinnung mit YouTube"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Wie funktio\u00adniert YouTube-Werbung aus Kunden\u00adsicht?<\/h2>\n\n\n\n<p>Die einzelnen Schritte f\u00fcr den <strong>Inter\u00ades\u00adsenten<\/strong> (also z.B. Senioren, die das Portal <strong>Informatoo.com<\/strong> besuchen) sehen so aus:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Aufmerk\u00adsamkeit &amp; Erstkontakt (YouTube-Werbung)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Der Inter\u00adessent sieht eine YouTube-Anzeige zu einem relevanten Thema, z. B.:\n<ul class=\"wp-block-list\">\n<li>\u201eWie sichere ich mein Verm\u00f6gen im Alter?\u201c<\/li>\n\n\n\n<li>\u201eWarum sich Auswandern f\u00fcr Senioren lohnt\u201c<\/li>\n\n\n\n<li>\u201eAlters\u00advor\u00adsorge: Diese Fehler vermeiden\u201c<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Falls die Anzeige ihn anspricht, klickt er auf den Link zur Website <strong>Informatoo.com<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Erste Inter\u00adaktion (Landingpage-Besuch)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Der Inter\u00adessent landet auf einer speziell optimierten <strong>Landingpage<\/strong>, z. B.:\n<ul class=\"wp-block-list\">\n<li>Ein Artikel zum Thema der Anzeige (z. B. \u201e5 Vorteile des \u00dcberwin\u00adterns in Spanien\u201c)<\/li>\n\n\n\n<li>Ein <strong>kosten\u00adloses PDF oder Video<\/strong> (z. B. \u201eCheck\u00adliste: So bereitest du dich auf das Auswandern vor\u201c)<\/li>\n\n\n\n<li>Ein <strong>Newsletter-Anmel\u00adde\u00adfor\u00admular<\/strong>, um weitere Infos zu erhalten<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Conversion &amp; Daten\u00ader\u00adfassung<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Falls der Inter\u00adessent sich f\u00fcr das Thema inter\u00ades\u00adsiert, <strong>tr\u00e4gt er sich in den Newsletter ein<\/strong> oder fordert das kostenlose Material an<\/li>\n\n\n\n<li>Google Ads &amp; Google Analytics <strong>erfassen den Besucher<\/strong>, sodass er f\u00fcr sp\u00e4tere Remar\u00adketing-Anzeigen gespei\u00adchert wird<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Remar\u00adketing &amp; Vertrauen aufbauen<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Falls der Inter\u00adessent Informatoo.com besucht hat, aber nichts weiter getan hat, bekommt er <strong>sp\u00e4ter eine neue YouTube- oder Display-Anzeige<\/strong>:\n<ul class=\"wp-block-list\">\n<li>\u201eDu inter\u00ades\u00adsierst dich f\u00fcr Immobilien im Ausland? Erfahre mehr hier!\u201c<\/li>\n\n\n\n<li>\u201eUnsere Community hilft Senioren, die auswandern wollen \u2013 Jetzt beitreten!\u201c<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Dadurch bleibt das Angebot pr\u00e4sent, und die Wahrschein\u00adlichkeit steigt, dass er zur\u00fcck\u00adkommt<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Mitglied\u00adschaft oder Kaufent\u00adscheidung<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nach mehrma\u00adligem Kontakt mit Informatoo.com ist der Inter\u00adessent eventuell bereit, eine <strong>Mitglied\u00adschaft abzuschlie\u00dfen<\/strong> oder eine <strong>Dienst\u00adleistung in Anspruch zu nehmen<\/strong>.<\/li>\n\n\n\n<li>Falls er sich schon einge\u00adtragen hat, bekommt er \u00fcber den <strong>Newsletter<\/strong> weitere relevante Inhalte und Angebote.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fazit<\/strong><\/h2>\n\n\n\n<p>Der grund\u00ads\u00e4tz\u00adliche Ablauf ist immer so:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Erstkontakt:<\/strong> YouTube-Werbung<\/li>\n\n\n\n<li><strong>Interesse wecken:<\/strong> Landingpage mit Mehrwert<\/li>\n\n\n\n<li><strong>Daten sammeln:<\/strong> Newsletter, kostenlose Inhalte<\/li>\n\n\n\n<li><strong>Nachfassen:<\/strong> Remar\u00adketing &amp; weitere Infos<\/li>\n\n\n\n<li><strong>Conversion:<\/strong> Mitglied\u00adschaft, Buchung oder Kauf<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wie funktio\u00adniert YouTube-Werbung aus Kunden\u00adsicht? Die einzelnen Schritte f\u00fcr den Inter\u00ades\u00adsenten (also z.B. Senioren, die das Portal Informatoo.com besuchen) sehen so aus: 1. Aufmerk\u00adsamkeit &amp; Erstkontakt (YouTube-Werbung) 2. Erste Inter\u00adaktion (Landingpage-Besuch) 3. Conversion &amp; Daten\u00ader\u00adfassung 4. Remar\u00adketing &amp; Vertrauen aufbauen 5. Mitglied\u00adschaft oder Kaufent\u00adscheidung Fazit Der grund\u00ads\u00e4tz\u00adliche Ablauf ist immer so:<\/p>\n","protected":false},"author":1,"featured_media":985,"menu_order":0,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"region":[151],"tag_de":[174,181],"thema":[88,168],"ai_version":[],"class_list":["post-2847","info","type-info","status-publish","format-standard","has-post-thumbnail","hentry","region-weltweit","tag_de-informatoo","tag_de-marketing-vertrieb","thema-business","thema-online-marketing"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kundengewinnung mit YouTube - informatoo.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informatoo.com\/en\/info\/kundengewinnung-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kundengewinnung mit YouTube - informatoo.com\" \/>\n<meta property=\"og:description\" content=\"Wie funktio\u00adniert YouTube-Werbung aus Kunden\u00adsicht? 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