{"id":2735,"date":"2025-03-16T10:28:58","date_gmt":"2025-03-16T09:28:58","guid":{"rendered":"https:\/\/informatoo.com\/?post_type=info&#038;p=2735"},"modified":"2025-03-20T14:31:22","modified_gmt":"2025-03-20T13:31:22","slug":"serverseitiges-tracking","status":"publish","type":"info","link":"https:\/\/informatoo.com\/en\/info\/serverseitiges-tracking\/","title":{"rendered":"Server\u00adsei\u00adtiges Tracking"},"content":{"rendered":"\n<p>Server\u00adsei\u00adtiges Tracking ist eine daten\u00adschutz\u00adfreund\u00adli\u00adchere Alter\u00adnative zum klassi\u00adschen Client-seitigen Tracking mit Google Ads oder <a href=\"\/info\/tracking-google-analytics\">Google Analytics<\/a>. Hier sind die wichtigsten Schritte, um es umzusetzen:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Vorteile von server\u00adsei\u00adtigem Tracking<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Daten\u00adschutz\u00adfreundlich<\/strong>: Weniger direkte Nutzer\u00adiden\u00adti\u00adfi\u00adkation, DSGVO-konformer.<\/li>\n\n\n\n<li><strong>Weniger Adblocker-Probleme<\/strong>: Adblocker blockieren oft Client-seitiges Tracking.<\/li>\n\n\n\n<li><strong>Bessere Daten\u00adkon\u00adtrolle<\/strong>: Du bestimmst, welche Daten an Google &amp; Co. weiter\u00adge\u00adgeben werden.<\/li>\n\n\n\n<li><strong>Perfor\u00admance-Vorteile<\/strong>: Weniger Skripte im Browser, schnellere Ladezeiten.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Voraus\u00adset\u00adzungen<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Eine eigene <strong>Google Tag Manager (GTM) Server-Container Instanz<\/strong><\/li>\n\n\n\n<li>Ein Hosting f\u00fcr den <strong>server\u00adsei\u00adtigen GTM-Container<\/strong> (z. B. auf Google Cloud, Vercel oder eigener Server)<\/li>\n\n\n\n<li>Zugriff auf die Website und deren Tracking-Einstel\u00adlungen<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Schritt-f\u00fcr-Schritt-Anleitung<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Schritt 1: Google Tag Manager Server-Container einrichten<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Gehe zu Google Tag Manager<\/strong> (<a href=\"https:\/\/tagmanager.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">tagmanager.google.com<\/a>)<\/li>\n\n\n\n<li><strong>Neuen Container erstellen<\/strong> \u2192 <strong>Container-Typ: \u201cServer\u201d<\/strong> ausw\u00e4hlen<\/li>\n\n\n\n<li><strong>Server-Spezi\u00adfi\u00adkation w\u00e4hlen<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>Google Cloud (App Engine)<\/strong> \u2192 Leichte Einrichtung, kosten\u00adpflichtig<\/li>\n\n\n\n<li><strong>Eigener Server (z. B. Vercel, AWS, DigitalOcean)<\/strong> \u2192 Mehr Kontrolle, aber mehr Aufwand<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Schritt 2: Hosting f\u00fcr den Server-Container aufsetzen<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Cloud App Engine:<\/strong> Einfach, aber kostet je nach Traffic<\/li>\n\n\n\n<li><strong>Vercel \/ Cloud\u00adflare Workers:<\/strong> Kosten\u00adg\u00fcns\u00adtiger, aber Konfi\u00adgu\u00adra\u00adti\u00adons\u00adaufwand<\/li>\n\n\n\n<li><strong>Eigener Server:<\/strong> H\u00f6chste Kontrolle, aber techni\u00adscher Aufwand<\/li>\n<\/ul>\n\n\n\n<p>Nach der Instal\u00adlation bekommst du eine <strong>Server-URL<\/strong> (z. B. <code>https:\/\/gtm.example.com<\/code>), die du f\u00fcr das Tracking verwendest.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Schritt 3: Google Ads \/ Analytics anpassen<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Im Google Tag Manager (GTM) <strong>neue Tags erstellen<\/strong>, z. B.:\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads Conversion Tracking<\/strong><\/li>\n\n\n\n<li><strong>Google Analytics 4 (GA4) Server-seitiges Tracking<\/strong><\/li>\n\n\n\n<li><strong>Facebook Conversion API (f\u00fcr Meta Ads)<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Diese Tags werden dann <strong>nicht direkt an Google gesendet<\/strong>, sondern erst an deinen eigenen Server.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Schritt 4: Website mit dem Server-Container verbinden<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Die Website sendet Tracking-Daten per <strong>First-Party Cookie<\/strong> an den eigenen Server.<\/li>\n\n\n\n<li>Von dort werden sie bereinigt und <strong>nur die relevanten Daten<\/strong> an Google weiter\u00adge\u00adleitet.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Schritt 5: Testen &amp; Optimieren<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Debugging im GTM Server-Container aktivieren<\/strong><\/li>\n\n\n\n<li><strong>Daten\u00adfluss pr\u00fcfen<\/strong>: Kommen Daten korrekt auf dem Server an?<\/li>\n\n\n\n<li><strong>Daten\u00adschutz-Check<\/strong>: Werden wirklich <strong>nur erlaubte Daten<\/strong> weiter\u00adge\u00adgeben?<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Fazit: Ist server\u00adsei\u00adtiges Tracking DSGVO-konform?<\/strong><\/h2>\n\n\n\n<p>Ja, <strong>wenn es korrekt umgesetzt wird<\/strong>: \u2705 <strong>Keine direkten User-IDs oder IPs weiter\u00adgeben<\/strong><br>\u2705 <strong>Einwil\u00adligung des Nutzers respek\u00adtieren<\/strong><br>\u2705 <strong>Eigene Server statt Google-Server nutzen (wenn m\u00f6glich)<\/strong><\/p>\n\n\n\n<p>Mit server\u00adsei\u00adtigem Tracking kannst du also DSGVO-konforme Werbung und Analytics umsetzen, ohne zu viele Nutzer\u00addaten weiter\u00adzu\u00adgeben.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Server\u00adsei\u00adtiges Tracking ist eine daten\u00adschutz\u00adfreund\u00adli\u00adchere Alter\u00adnative zum klassi\u00adschen Client-seitigen Tracking mit Google Ads oder Google Analytics. Hier sind die wichtigsten Schritte, um es umzusetzen: 1. Vorteile von server\u00adsei\u00adtigem Tracking 2. Voraus\u00adset\u00adzungen 3. Schritt-f\u00fcr-Schritt-Anleitung Schritt 1: Google Tag Manager Server-Container einrichten Schritt 2: Hosting f\u00fcr den Server-Container aufsetzen Nach der Instal\u00adlation bekommst du eine Server-URL (z. [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":891,"menu_order":0,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"region":[151],"tag_de":[181,171,170],"thema":[88,168],"ai_version":[],"class_list":["post-2735","info","type-info","status-publish","format-standard","has-post-thumbnail","hentry","region-weltweit","tag_de-marketing-vertrieb","tag_de-remarketing","tag_de-tracking","thema-business","thema-online-marketing"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Serverseitiges Tracking - informatoo.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informatoo.com\/en\/info\/serverseitiges-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serverseitiges Tracking - informatoo.com\" \/>\n<meta property=\"og:description\" content=\"Server\u00adsei\u00adtiges Tracking ist eine daten\u00adschutz\u00adfreund\u00adli\u00adchere Alter\u00adnative zum klassi\u00adschen Client-seitigen Tracking mit Google Ads oder Google Analytics. 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