{"id":2729,"date":"2025-03-16T10:11:40","date_gmt":"2025-03-16T09:11:40","guid":{"rendered":"https:\/\/informatoo.com\/?post_type=info&p=2729"},"modified":"2025-03-16T10:13:55","modified_gmt":"2025-03-16T09:13:55","slug":"google-pixel","status":"publish","type":"info","link":"https:\/\/informatoo.com\/en\/info\/google-pixel\/","title":{"rendered":"Google Pixel"},"content":{"rendered":"\n

Google Ads Remar\u00adketing-Tag einrichten <\/strong><\/h2>\n\n\n\n

1. Google Ads-Tracking (Pixel) einrichten<\/strong><\/h4>\n\n\n\n

Du brauchst den Google Ads-Tag<\/strong>, um Besucher zu tracken und Remar\u00adketing-Listen aufzu\u00adbauen.<\/p>\n\n\n\n

Schritt 1: Google Tag Manager einrichten (empfohlen)<\/strong><\/h5>\n\n\n\n
    \n
  1. Falls noch nicht geschehen, erstelle ein Google Tag Manager (GTM)<\/strong> Konto:
    \u2192 Google Tag Manager<\/a><\/li>\n\n\n\n
  2. Erstelle ein neues Konto<\/strong> und eine Container-ID<\/strong> f\u00fcr deine WordPress-Website.<\/li>\n\n\n\n
  3. Kopiere den GTM-Code<\/strong> und f\u00fcge ihn in den <head><\/code>- und <body><\/code>-Bereich deiner Website ein. (Falls du Elementor oder ein anderes Plugin nutzt, kannst du den Code dort einf\u00fcgen.)<\/li>\n<\/ol>\n\n\n\n
    Schritt 2: Google Ads-Tag in GTM einf\u00fcgen<\/strong><\/h5>\n\n\n\n
      \n
    1. \u00d6ffne Google Ads<\/strong> \u2192 Klicke auf Tools & Einstel\u00adlungen<\/strong> \u2192 Zielgrup\u00adpen\u00adver\u00adwaltung<\/strong> \u2192 Daten\u00adquellen<\/strong><\/li>\n\n\n\n
    2. W\u00e4hle Google Ads-Tag<\/strong> \u2192 Klicke auf Einrichten<\/strong><\/li>\n\n\n\n
    3. W\u00e4hle Tag selbst instal\u00adlieren<\/strong> und kopiere den Tag-Snippet<\/strong>.<\/li>\n\n\n\n
    4. Gehe in GTM<\/strong> \u2192 Klicke auf Neues Tag hinzu\u00adf\u00fcgen<\/strong>.<\/li>\n\n\n\n
    5. W\u00e4hle Google Ads-Remar\u00adketing<\/strong> als Tag-Typ.<\/li>\n\n\n\n
    6. F\u00fcge die Conversion-ID<\/strong> aus Google Ads ein.<\/li>\n\n\n\n
    7. W\u00e4hle als Trigger:<\/strong> \u201cAlle Seiten\u201d oder spezi\u00adfische Seiten f\u00fcr Remar\u00adketing.<\/li>\n\n\n\n
    8. Speichern und ver\u00f6f\u00adfent\u00adlichen.<\/li>\n<\/ol>\n\n\n\n
      \n\n\n\n

      Remar\u00adketing-Liste erstellen<\/strong><\/h2>\n\n\n\n

      2. Remar\u00adketing-Liste in Google Ads erstellen<\/strong><\/h4>\n\n\n\n
        \n
      1. Google Ads \u00f6ffnen<\/strong> \u2192 Tools & Einstel\u00adlungen<\/strong> \u2192 Zielgrup\u00adpen\u00adver\u00adwaltung<\/strong> \u2192 Zielgrup\u00adpen\u00adlisten<\/strong><\/li>\n\n\n\n
      2. Klicke auf Neue Zielgrup\u00adpen\u00adliste<\/strong> \u2192 Website-Besucher<\/strong><\/li>\n\n\n\n
      3. Definiere deine Zielgruppe, z. B.:\n
          \n
        • Besucher der gesamten Website<\/li>\n\n\n\n
        • Nur Besucher bestimmter Seiten (z. B. Senioren-Inter\u00adessen)<\/li>\n\n\n\n
        • Besucher, die eine bestimmte Aktion ausge\u00adf\u00fchrt haben<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Speichere die Liste. Diese wird mit deinem Google Ads-Tag automa\u00adtisch gef\u00fcllt.<\/li>\n<\/ol>\n\n\n\n
          \n\n\n\n

          3. Remar\u00adketing-Kampagne erstellen<\/strong><\/h4>\n\n\n\n
            \n
          1. Gehe in Google Ads \u2192 Neue Kampagne erstellen<\/strong>.<\/li>\n\n\n\n
          2. W\u00e4hle das Ziel Website-Traffic oder Marken\u00adbe\u00adkanntheit<\/strong>.<\/li>\n\n\n\n
          3. W\u00e4hle den Kampagn\u00adentyp Video<\/strong> (f\u00fcr YouTube-Werbung).<\/li>\n\n\n\n
          4. W\u00e4hle als Zielgruppe deine Remar\u00adketing-Liste aus.<\/li>\n\n\n\n
          5. Erstelle deine Anzeige und starte die Kampagne.<\/li>\n<\/ol>\n\n\n\n

            Nach ein paar Tagen sammelt sich gen\u00fcgend Daten, um optimierte Anzeigen f\u00fcr wieder\u00adkeh\u00adrende Besucher zu schalten. \ud83c\udfaf<\/p>\n\n\n\n

            <\/p>\n","protected":false},"excerpt":{"rendered":"

            Google Ads Remar\u00adketing-Tag einrichten 1. Google Ads-Tracking (Pixel) einrichten Du brauchst den Google Ads-Tag, um Besucher zu tracken und Remar\u00adketing-Listen aufzu\u00adbauen. Schritt 1: Google Tag Manager einrichten (empfohlen) Schritt 2: Google Ads-Tag in GTM einf\u00fcgen Remar\u00adketing-Liste erstellen 2. Remar\u00adketing-Liste in Google Ads erstellen 3. Remar\u00adketing-Kampagne erstellen Nach ein paar Tagen sammelt sich gen\u00fcgend Daten, um [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":106,"menu_order":0,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"region":[151],"tag_de":[167],"thema":[88,168],"ai_version":[],"class_list":["post-2729","info","type-info","status-publish","format-standard","has-post-thumbnail","hentry","region-weltweit","tag_de-google-pixel","thema-business","thema-online-marketing"],"blocksy_meta":[],"yoast_head":"\nGoogle Pixel - informatoo.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informatoo.com\/en\/info\/google-pixel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Pixel - informatoo.com\" \/>\n<meta property=\"og:description\" content=\"Google Ads Remar\u00adketing-Tag einrichten 1. Google Ads-Tracking (Pixel) einrichten Du brauchst den Google Ads-Tag, um Besucher zu tracken und Remar\u00adketing-Listen aufzu\u00adbauen. Schritt 1: Google Tag Manager einrichten (empfohlen) Schritt 2: Google Ads-Tag in GTM einf\u00fcgen Remar\u00adketing-Liste erstellen 2. Remar\u00adketing-Liste in Google Ads erstellen 3. 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