{"id":2727,"date":"2025-03-16T09:53:23","date_gmt":"2025-03-16T08:53:23","guid":{"rendered":"https:\/\/informatoo.com\/?post_type=info&#038;p=2727"},"modified":"2025-04-04T08:54:23","modified_gmt":"2025-04-04T06:54:23","slug":"remarketingkonzept","status":"publish","type":"info","link":"https:\/\/informatoo.com\/en\/info\/remarketingkonzept\/","title":{"rendered":"Remar\u00adketing-Konzept"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Wie bringen wir immer mehr Senioren auf unsere Website und in unser Netzwerk?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Zielgrup\u00adpen\u00adanalyse &amp; Strategie<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definition der Zielgruppe (Senioren, Inter\u00adessen, Online-Verhalten)<\/li>\n\n\n\n<li>Festlegung der Werbe\u00adziele (Traffic, Leads, Conver\u00adsions)<\/li>\n\n\n\n<li>Auswahl der passenden Remar\u00adketing-Strategie<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Website-Vorbe\u00adreitung<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Landing\u00adpages f\u00fcr verschiedene Inter\u00ades\u00adsen\u00adbe\u00adreiche erstellen<\/li>\n\n\n\n<li>Google Tag Manager (GTM) einrichten<\/li>\n\n\n\n<li>Google Ads-Tracking und Remar\u00adketing-Tags imple\u00admen\u00adtieren<\/li>\n\n\n\n<li>Conversion-Ziele in Google Analytics definieren<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>YouTube-Werbung erstellen<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entwicklung eines anspre\u00adchenden Werbe\u00advideos (Senioren-gerecht, klar &amp; \u00fcberzeugend)<\/li>\n\n\n\n<li>A\/B\u2011Testing f\u00fcr verschiedene Video-Versionen<\/li>\n\n\n\n<li>Video-Hosting auf YouTube<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Google Ads-Kampagne einrichten<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kampagn\u00adentyp w\u00e4hlen (z. B. Video\u00adan\u00adzeigen f\u00fcr YouTube)<\/li>\n\n\n\n<li>Zielgruppen-Targeting (z. B. Alters\u00adgruppen, Inter\u00adessen, Ger\u00e4te)<\/li>\n\n\n\n<li>Platzie\u00adrungen optimieren (YouTube-Suche, In-Stream-Ads, Discovery-Ads)<\/li>\n\n\n\n<li>Budget und Gebots\u00adstra\u00adtegie festlegen<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>Remar\u00adketing-Listen aufbauen<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Listen in Google Ads definieren (z. B. Besucher bestimmter Seiten)<\/li>\n\n\n\n<li>Dynamische Segmente f\u00fcr verschiedene Inter\u00adessen erstellen<\/li>\n\n\n\n<li>Testweise erste Remar\u00adketing-Kampagne schalten<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. <strong>Optimierung &amp; Skalierung<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Auswertung der ersten Kampa\u00adgnen\u00addaten<\/li>\n\n\n\n<li>Anzei\u00adgen\u00adtexte &amp; Zielgruppen optimieren<\/li>\n\n\n\n<li>Remar\u00adketing-Strategien anpassen (z. B. spezi\u00adfische Angebote f\u00fcr wieder\u00adkeh\u00adrende Besucher)<\/li>\n\n\n\n<li>Budget\u00ader\u00adh\u00f6hung bei positiven ROI<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Wie bringen wir immer mehr Senioren auf unsere Website und in unser Netzwerk? 1. Zielgrup\u00adpen\u00adanalyse &amp; Strategie 2. Website-Vorbe\u00ad\u00adreitung 3. YouTube-Werbung erstellen 4. Google Ads-Kampagne einrichten 5. Remar\u00adketing-Listen aufbauen 6. Optimierung &amp; Skalierung<\/p>\n","protected":false},"author":1,"featured_media":776,"menu_order":0,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"region":[143,154,173],"tag_de":[174,181],"thema":[88,132,168],"ai_version":[],"class_list":["post-2727","info","type-info","status-publish","format-standard","has-post-thumbnail","hentry","region-de","region-at","region-schweiz","tag_de-informatoo","tag_de-marketing-vertrieb","thema-business","thema-netzwerken","thema-online-marketing"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Remarketing-Konzept - informatoo.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informatoo.com\/en\/info\/remarketingkonzept\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing-Konzept - informatoo.com\" \/>\n<meta property=\"og:description\" content=\"Wie bringen wir immer mehr Senioren auf unsere Website und in unser Netzwerk? 1. 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