{"id":1758,"date":"2024-12-06T11:54:20","date_gmt":"2024-12-06T10:54:20","guid":{"rendered":"https:\/\/informatoo.com\/?post_type=beitrag_de-de&#038;p=1758"},"modified":"2025-08-22T15:19:56","modified_gmt":"2025-08-22T13:19:56","slug":"schlagworte-oder-schlagwoerter","status":"publish","type":"info","link":"https:\/\/informatoo.com\/en\/info\/schlagworte-oder-schlagwoerter\/","title":{"rendered":"Schlag\u00adworte oder Schlag\u00adw\u00f6rter?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Hei\u00dft es Schlag\u00adworte oder Schlag\u00adw\u00f6rter?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Im Deutschen sind sowohl <strong>\u201eSchlag\u00adworte\u201c<\/strong> als auch <strong>\u201eSchlag\u00adw\u00f6rter\u201c<\/strong> korrekt, sie werden jedoch in unter\u00adschied\u00adlichen Kontexten verwendet:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Schlag\u00adworte<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Wird oft metapho\u00adrisch oder abstrakter verwendet.<\/li>\n\n\n\n<li>Bedeutet \u201epr\u00e4gnante, einpr\u00e4gsame Begriffe\u201c, die in der Werbung, Politik oder in Diskus\u00adsionen eine zentrale Rolle spielen.<\/li>\n\n\n\n<li>Beispiele: \u201eDie Wahlkam\u00adpagne fokus\u00adsierte sich auf einfache Schlag\u00adworte.\u201c<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Schlag\u00adw\u00f6rter<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Bezieht sich eher auf Begriffe zur Katego\u00adri\u00adsierung, beispiels\u00adweise in Daten\u00adbanken, B\u00fcchern oder als Tags in Suchma\u00adschinen.<\/li>\n\n\n\n<li>Beispiele: \u201eDie Schlag\u00adw\u00f6rter des Artikels erleichtern die Recherche.\u201c<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Je nach Zusam\u00admenhang kannst du also das passende Wort w\u00e4hlen. F\u00fcr Diskus\u00adsionen oder Kampagnen passt oft \u201eSchlag\u00adworte\u201c, w\u00e4hrend \u201eSchlag\u00adw\u00f6rter\u201c eher in techni\u00adschen oder struk\u00adtu\u00adrierten Kontexten verwendet wird.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hei\u00dft es Schlag\u00adworte oder Schlag\u00adw\u00f6rter? Im Deutschen sind sowohl \u201eSchlag\u00adworte\u201c als auch \u201eSchlag\u00adw\u00f6rter\u201c korrekt, sie werden jedoch in unter\u00adschied\u00adlichen Kontexten verwendet: Je nach Zusam\u00admenhang kannst du also das passende Wort w\u00e4hlen. F\u00fcr Diskus\u00adsionen oder Kampagnen passt oft \u201eSchlag\u00adworte\u201c, w\u00e4hrend \u201eSchlag\u00adw\u00f6rter\u201c eher in techni\u00adschen oder struk\u00adtu\u00adrierten Kontexten verwendet wird.<\/p>\n","protected":false},"author":1,"featured_media":1736,"menu_order":0,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"region":[143,138,154,173],"tag_de":[],"thema":[88,89],"ai_version":[],"class_list":["post-1758","info","type-info","status-publish","format-standard","has-post-thumbnail","hentry","region-de","region-europa","region-at","region-schweiz","thema-business","thema-kommunikation"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schlagworte oder Schlagw\u00f6rter? - informatoo.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informatoo.com\/en\/info\/schlagworte-oder-schlagwoerter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schlagworte oder Schlagw\u00f6rter? - informatoo.com\" \/>\n<meta property=\"og:description\" content=\"Hei\u00dft es Schlag\u00adworte oder Schlag\u00adw\u00f6rter? 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